By Mark La Monica
Here in the Keyboard Quarterbacks' main office (it looks very much like your standard cubicle), we have this technological thing called email. It's this do-hickey that allows people to send people information via a computer and some type of wiring. Perhaps you've heard of it.
Moments ago, one of these "emails" came into our computer from this guy we call the "Watchdog" touting a nice little surprise. It appears that our Mustache Madness contest we ran back in July is getting more attention and acclaim.
The folks at SNY, who so kindly saluted Keith Hernandez's winning mustache on the air way back around the MLB All-Star break are up to their keen marketing tricks again. (Note: Give that link a minute or so to download.)
This email, forwarded from a high-ranking SNY rep, reads as follows:
Given the recent acclaim for Keith's Mustache, we're doing a Keith's Mustache give-away at Shea on Friday, Sept. 14 at the Mets vs. Phillies game. SNY will distribute 25K fake mustaches to fans (poly bagged with the attached card celebrating Keith's mustache). Let me know if questions. Thanks.
Just one question: How did we all cope in this society before Mustache Madness swept the nation?
It came equipped with this nifty bit of stuff called "attachments." They look like this:
We encourage everyone in the greater metropolitan area to go Shea on Friday and celebrate Keith Hernandez's upper lip covering. Tickets start at $17.
In the meantime, relive the excitement of Mustache Madness, the 32-mustache competition to decide the Greatest Mustache in New York Sports History. And don't miss our special photo tribute to Keith's 'stache.
Comments (4)
This is cheesy, dull, and not too funny so it's perfect for Newsday.
This gimmick almost makes me want to shave off my mustache so I can tape one on. But a Phillies game means nothing anymore and this is just a sorry way to sell tickets when the race is over.
Top sports mustache of all-time is Rollie Fingers. Awarding that title to Keith Hernandez is like awarding the title for greatest basketball player of all-time to Karl Malone. He's in the discussion to be sure, but nobody would say he's the greatest with guys like Jordan, Wilt, and Shaq in the equation.
Rollie Fingers even has a mustache legend. He began it as part of a contest with the Charles O. Finley Oakland Athletics. He won the contest, beating Catfish Hunter, Reggie Jackson, Gene Tenace, and others. Fingers decided to keep it. He also pioneered the Grecian Formula for moustaches in the early 1990s in Street & Smith baseball magazine. Hernandez's Just for Men ads only follow in Fingers' footsteps. Even Ron Goldman's father- you know, the guy O.J. killed- sports a Fingers' inspired stache. Who copies Hernandez's moustache. While attractive, it's not iconic.
Rollie, no doubt, has an amazing growth of hair on his upper lip.
however, since we're on a new york based web site, we kept the tournament to New York Sports people only, hence the title "Greatest Mustache in New York Sports."
Round II of Mustache Madness will have a broader scope.