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Corporate-sponsored fake subway graffiti to promote sneakers for young adult consumers

We’re still waiting for Peter Vallone Jr. to come out yelling on this one. He's been oddly silent so far...

Anyway, Tuesday “seven of the world’s most highly respected graffiti artists” will hit full-sized replica subway cars in an Adidas and Foot Locker promotion.

The publicity stunt is on Houston and Lafayette St. from 10 a.m. to 1 p.m. and we’re guessing the taggers will be all be sporting the latest Adidas sneakers.

It sounds lame on so many different levels.

-- Chuck Bennett

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