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Subway ad watch: Holograms

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It's always fascinating to see what advertisers will do to get our attention in the subway. We couldn't miss these holographic frozen food ads plastered throughout the long 42nd Street tunnel that connects the ACE and 1,2,3, and 7 trains. (Full disclosure: the advertiser, Bertolli, has embarked on a massive media buy, including a wrap in amNY tomorrow.) Has anyone seen holographic subway ads before? If so, let us know in comments. And BTW, this tunnel is a favorite of advertisers looking to make a splash -- its walls were recently home to the controversial Jews for Jesus ads.

--Rolando Pujol

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