Now, Palin is even bigger than Obama, and we know even less about her. From the (very) conservative Powerline blog:
"We conservatives have had a good time ridiculing the Obama phenomenon, especially its messianic feel -- the willingness of its adherents to pour so much hope and belief into such an empty, or at least incomplete, vessel -- and its elevation of 'narrative' over substance.
"It turns out that we were dying to have basically the same experience."
Via Andrew Sullivan.