« Putting the cheating gene back in weight-loss bottle | Main | Neurological ailment linked to weight-loss surgery »

Soda companies add vitamins to soft drinks

Coca-Cola and PepsiCo announced recently that they are both getting in on the health movement with carbonated drinks with vitamins and minerals in them.

Diet Coke Plus and Tava, which is PepsiCo’s new drink, will make their debuts in the coming months, according to the New York Times.

For some, calling soda healthy is an oxymoron. Tom Pirko, president of Bevmark, a food and beverage consulting firm, told the Times it was “a joke” to market artificially sweetened soft drinks as healthy, even if they were fortified with vitamins and minerals. Research by his firm and others shows that consumers think of diet soft drinks as “the antithesis of healthy,” he said.

Check out the full article and see what you think. And then share with me. Will you drink these new products?

-- Amanda Barrett, amNY.com


TrackBack

TrackBack URL for this entry:
http://blogs.trb.com/cgi-bin/mt/mt-t.cgi/9515

Comments

You should probably use the site that has helped me lose alot of weight.

http://www.TheWeightLossResearch.com

Recommended by doctors and physicians.

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)


Please enter the security code you see here