HBO doesn’t really vant you to drink blood
TruBlood "beverage" ad on West 34th Street at Ninth Avenue.
Don’t be a sucker (pun fully intended) for those ads plastered around town for a new “synthetic blood nourishment beverage” called TruBlood.
No, drink makers haven’t gone all creepy on us. There is no such beverage. Instead, these ads are part of a campaign by HBO to generate interest in a new TV series, “True Blood,” which premieres Sept. 7. The ads direct people to a viral Web site, trubeverage.com, which keeps the blood-drink ruse up.
According to IMDB.com, the series “follows Sookie Stackhouse, a barmaid living in Louisianna [sic] who can read people’s minds, and how her life is turned upside down when the Vampire Bill, walks into her place of employment two years after vampires ‘came out of the coffin’ on national television.”
Basically, from what I gather, the show is about vampires living among everyday people. “Six Feet Under” creator Alan Ball is the brains behind this series, which some observers are already predicting is destined for success nearing “Sopranos” or “Sex and the City” proportions. We’ll see.
But you have to admit the advertising campaign is a unique approach and an attention grabber.
