Pimps & Pinups: From East London to the Lower East Side
Updated story here.
A boutique hair salon is bringing its pompadours and beehives from London’s East End to the Lower East Side.
Pimps & Pinups opened almost three years ago in a gritty neighborhood in London and is now scheduled to open its second branch at the end of the summer on Stanton Street.
“The Lower East Side and East London are so similar it’s unbelievable,” says John Hoad, who will move from England to manage the New York store. Hoad, speaking from the London salon, said that the store’s owners looked all over Manhattan and Brooklyn — Chelsea, the Meat Packing District, the West Village and Williamsburg — for the right neighborhood before settling on the LES.
“Just pacing up and down the block we were able to see it’s cool,” he said.
The salon will be almost a replica of the London one — black, sparse and industrial. Music and complimentary beer and wine are coming as well.
The store specializes in “period hair-ups” but all styles are offered.
More in Monday's amNewYork.
-- Garett Sloane
