Le Burrito: The burrito of champions
Click for the Chipotle cycling game
It's an unlikely pairing: Chipotle and the Tour de France, and yet the Mexican fast food chain today unveiled "Le Burrito" in honor of the cycling race, so you too can eat like a world-class athlete.
It may surprise you to learn that Chipotle is sponsors the U.S.-based cycling team Slipstream, and has for three years, because the team enforces a strict anti-doping policy.
“We have sponsored team Slipstream-Chipotle for three years because we share their belief in doing things the right way,” said Steve Ells, founder, chairman and CEO of Chipotle.
For the cyclists, that means dropping drugs from professional cycling and Chipotle offers its own interpretation by axing antibiotics, hormones and other drugs from the meat it uses.
Le Burrito, which will be offered for a limited time only during the dates of the Tour de France from July 5 - 27, is stuffed with naturally raised chicken fed a pure veggie diet, black beans, cilantro lime rice, mild tomato salsa, and fresh guac.
According to chipotle, the combo will offer an energy boost that "allows cyclists to perform at their best while racing." It may taste good, but we still think that snarfing the notoriously gigantor Chipotle burrito before a 3,500 bike race might not be the best idea ....
-- Lauren Johnston
