The TV Zone

Do not adjust your set when you're watching the Federer-Sampras tennis match live next Monday night from Madison Square Garden.

You may think you're watching FSN New York, but you'll be watching the "rebranded" channel MSG Plus. As of that 7 p.m. March 10 event airing live from Madison Square Garden, FSN is being renamed to better fit with its MSG corporate sibling (both owned by Cablevision Systems).

As MSG Plus, the channel will still serve as the cable home for hockey's Islanders and Devils, and will still carry Fox Sports Net original programs like "Best Damn Sports Show" and "Sports Science."

"MSG is a powerful brand," Michael Bair, president of MSG Media, said in today's press release. "Rebranding FSNY as MSG Plus capitalizes on the unprecedented MSG brand value and recognition, and helps to establish a stronger correlation between our two television networks."

So when both the Isles and Devs are playing, do the overflow games go to MSG Plus Plus? MSG Plus 2? (Equals 4?) We shall see . . .