Will Broadway Have a White Christmas?
As soon as the closing notice for CRY-BABY was finally revealed, speculation began immediately over whether WHITE CHRISTMAS, which has played holiday runs to great success in many regional markets, would make its Broadway premiere at the newly vacant Marquis Theatre. Two feature articles with producer Kevin McCollum indicate that though he really wants the Broadway production to happen, he wants union concessions in order to make the 7 and a half week run possible financially. McCollum, if you recall, was pretty active on the Broadway producer side during the recent stagehand strike.
GRINCH, which may or may not be back again Broadway for the holidays, played 15 performances per week in its attempt to churn a big profit. Frankly, even if WHITE CHRISTMAS does not look destined to make a profit, it's still in the best interest of McCollum and his co-producers to do it on Broadway. With its lavish production values and beloved Irving Berlin tunes, it's bound to be a hit. And it'll make the property more attractive and familiar to regional and international markets.
