
Like so many struggling businesses these days, the music industry is all about outsourcing.
When a veteran hits a rough sales patch or an artistic drought, the fixers pair them up with younger artists or hot producers to modernize the sound and raise the radio-friendliness. After all, it's generally easier to renovate a previous star than to build a whole new one.
Well, Bruce Springsteen is one boss unwilling to outsource his own issues. He and the E Street Band can handle it all internally. On their new album, "Magic" (Columbia), they inject energy into their classic sound by embracing elements of the alternative rock movement - which was, in part, a rebellion launched against Springsteen's domination in the "Dancing in the Dark" '80s. And it certainly seems to agree with them.
Not only is "Magic" Springsteen's most accessible album, start to finish, since 1987's "Tunnel of Love," it is closest thematically to "Born in the U.S.A.," a slice of American life and its mix of ups and downs. The first single, the straightforward rocker "Radio Nowhere," is a strong example of Springsteen's game plan for "Magic," with its '80s alternative rock guitar riffs and its search for desire.
It's a switch from his recent work, where Springsteen has had more pressing concerns. "The Rising" was his attempt to make sense of the Sept. 11 attacks and do his part to begin the healing process. "Devils and Dust" was his way of protesting the direction the country was heading, as well as the war in Iraq. And "We Shall Overcome: The Seeger Sessions" was a way to show how history could be applied to the present.
On "Magic," all that is pushed aside. It's about more leisurely pursuits - about "Girls in Their Summer Clothes," working for your love and all that entails.
If the previous albums were about effecting change in the country, "Magic" takes that change as a given. That allows Springsteen the chance to focus on the music again, as well as the lyrics. It lets him experiment with new sounds (well, new-to-him sounds) to update his more classic themes.
PHOTO by Danny Clinch / Columbia Records
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