The new Weezer video for "Pork and Beans" is brilliant on so many levels.
As a collection of pretty much every YouTube star and trend in one place -- from Chris "Leave Britney Alone" Crocker and Tay "Chocolate Rain" Zonday to the "Numa Numa" chair-dancing guy and the Mentos-and-soda people -- it's already amazing.
As marketing, it's just as brainy, released on YouTube by Weezer as an embeddable video (meaning that the band doesn't block that useful-to-bloggers feature to make people go through the charade of copying it and putting it up themselves). And (!) they made it a featured video on the YouTube site, landing them a whole new audience outside the modern-rock-radio crowd who have already embraced the single.
In less than a day, the video has more than a million views.
Rivers Cuomo didn't go to Harvard for nothing, y'know.
Weezer, "Pork and Beans"