Commercial Watch: A two-fer
The above is The Go! Team in a Mitsubishi commercial. I love blondie's hair.
Here's the actual video (the song is "Doing it Right.")
And here's Brendan Benson in the new iPhone Touch commercial.
That's the second time in recent memory that Benson's "What I'm Looking For" has been used in a commercial. You know, advertisers, he has other songs. But maybe the Apple connection will be his ticket to the big time. I interviewed Benson like two or three years ago, and he was very gracious, despite the fact that I was a complete nitwit. And his publicist at the time said that he's done very well in England, but has had a hard time cracking the States (he's American, BTW).
Even with The Raconteurs, to the people familiar with the band, he's just Jack White's second fiddle. Poor guy.
Other bands visually referenced in the commercial (in order of appearance):
• Beck "The Information"
• Brendan Benson "The Alternative to Love"
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(A little help on these, please. There'll be a prize. OK, there is no prize.)
• The Shins "Wincing the Night Away"
• Jack Johnson "In Between Dreams"
• LDC Soundsystem "Sounds of Silver"
eh.www.amNY.com
