Commercial Watch: Payless Shoes
No amount of punk rock is going to make Payless cool, but they are fer darn sure trying. Their latest commercial, which can be seen here, employs Helen Love's "Does Your Heart Go Boom," which can be heard here.
Helen Love herself claims only to listen to the Ramones, and her music sort of bears that out, although that elctro-disco influence must come from somewhere.
Neither the commercial nor "Does Your Heart Go Boom" is on YouTube, but this equally good chestnut, "Joey Loves Debbie," is. I really enjoy that the entire video is just a shot of the album spinning on a turntable. But the brilliant part is: the camera is obviously handheld and not on a tripod.
eh.www.amNY.com
