Ch...Ch...Ch...Changes
Irving Plaza is up there on my list of favorite places to see music. It's a good, solid mid-sized club.
But changes are ahead. The dreaded Live Nation is rebranding the spot The Fillmore New York at Irving Plaza as part of their effort to commodify the success of the original Fillmore in San Francisco.
From the press release: "Live Nation hopes to establish a live music brand to complement its 11 House of Blues clubs across the country."
Irving will join Denver’s Fillmore Auditorium and The Fillmore Philadelphia as part of Live Nation's national campaign.
What does this actually mean? Well, the main ballroom gets a fresh coat of paint, and the bathrooms will be upgraded this summer. Neither of those are bad things. Live Nation already owns the venue, so I'm guessing there won't me much of a change in the acts that they book there.
Maybe the name change will become significant as a way to tell old New Yorkers from recent transplants, kind of like Sixth Avenue vs. Avenue of the Americas.
Anyway, the debut "Fillmore" show features sneakered-up Brit darling Lily Allen on April 11. Tickets are already sold out, but something might turn up.
-- EH, www.amNY.com




