The Greening Of The Tents: Fashion loves causes, and if there is a cause du jour, it would be the green movement. Beauty brand Aveda, which has been seriously into environmentalism way before it became chic, has taken fashion’s hottest trend backstage to big shows -- Rag & Bone, Thakoon, Rodarte and Phillip Lim -- and figured out a way to create awareness and make it fun. The brand’s photographers will arrive via skateboard rather than in fume-producing cars, backstage bites for models, makeup artists and production staff will be organic, invitations and show notes will be printed on recycled paper and non-toxic aluminum water bottles filled with NYC tap water and emblazoned with the slogan, “Beauty is as Beauty Does,” will replace wasteful plastic. One small step for fashion …. – Anne Bratskeir